Masterclass Series #3

Growing without Losing Your Mind 

The Signal in the Noise: How conscious leadership turns emotion into usable data and how culture makes it scale

Growth is exciting... until it starts creating more noise than clarity.

As teams expand, opportunities multiply, and decisions become harder, founders often face the same challenge: how do you keep moving fast without losing alignment?

Join us for the third session of the Pulse Masterclass Series, in collaboration with Conscious Business, for a practical conversation on how purpose can become a real decision-making tool for growing companies.

When & Where? 

• Thursday, 17th of September 2026
• Doors: 18:00, Presentation: 18:30
• House of Startups, Innovation Room
• With Marco Houwen & Julian Troian

Why This Matters?

By the time a company starts to grow, most leaders have already added the obvious things. More structure. More process. Clearer priorities. And still, something drags.

The strong hire who slowly goes quiet. The decision that keeps coming back. The meeting where the real conversation happens afterwards, in the corridor.

We tend to file all of this under people stuff — real, but not manageable. That’s the mistake. Emotion is probably the most under-managed variable in your organisation, and it’s the one driving more behaviour than any process you’ve written down.

Most companies treat feelings as noise: something to work around, not with.

This session takes the opposite position. Emotion is a signal — and you can read it, structure it, and build strategy on it. Concrete, structured, and surprisingly rigorous.

We’ll show it live, and we’ll start with the person you have most access to: you. That’s the fastest route to an honest aha moment, and it’s also the only order that works. Self-awareness scales — from you, to your team, to the whole organisation — but it can’t skip the first step.

From there, the second half of the evening moves outward. Because culture isn’t a statement on a wall; it’s the accumulated pattern of how your organisation actually handles pressure, disagreement and ambiguity. Once leaders can read their own signal, that pattern becomes something you can shape deliberately instead of inheriting by accident.

Who Should Join?

• Founders, leadership teams, operators and business leaders who are:

  • growing a team and noticing that the friction isn’t only structural
  • carrying more pressure than they’re comfortable admitting
  • trying to build a culture on purpose rather than by default
  • sceptical of “soft skills” framing and open to a rigorous version of it

Each session stands on its own. You don’t need to have attended #1 or #2.

What You’ll Take Away

• A practical way to read emotion as data — on yourself first, then in your team
• A clearer sense of what your own state is doing to the decisions around you
• An understanding of how leadership behaviour under pressure becomes culture
• Language for naming what’s actually happening in the room, without drama
• A view on why aligned companies grow stronger as they scale, not weaker 

Join us

Seats are limited. Register now and join us at the House of Startups for an evening of practical insight, honest discussion, and a live demonstration you can try on yourself. 

👉 Reserve your spot today